How the Prologue in Romeo and Juliet Prepares the Audience for the Play Essay

The prologue to Shakespeare’s ‘Romeo and Juliet’ prepares the audience by making a short summary of the play so it gets the audience thinking about what the story is about. The prologue is a sonnet which is a 14 line poem, it is also known as an english, elizabethan sonnet which contains 3 quatrains and a rhyming couplet. A sonnet is usually a love poem and that is exactly what ‘Romeo and Juliet’ is about. The first quatrain of the sonnet is about the feud and conflict between the two families. Both of the families have the same status ‘ both alike in dignity’ but they seem to be holding a ‘grudge’ against each other, we aren’t told what causes the hate within the two houses but it is there and drags the households into fights this is particulaly shown in line 4 ‘where civil blood make civil hands unclean’ the word ‘blood’ is meaning that death and injuries occur due to the feud the families have. ‘Civil’ is meant to mean poliet or fair which is a bit ironic since there isn’t any politeness. The second quatrain is about the lovers, Romeo and Juliet, and their deaths. ‘From forth the fatal loins of these two foes’ this line is saying that the two household enemies have produced a pair of lovers, this is mainly emphasised in the phrase ‘ fatal loins’ this implies that these being in love is deadly and they are also involved with the feud of their parents. It also means that their fate has been decided and that death will be their destiny. The second line ‘A pair of star cross’d lovers take their life† this is implying that the stars which is meaning their destinies, since they believed that stars told their destiny like horoscopes, so being star cross’d lovers means that their destinies are entwined but they are also against each other due to the feud. The last line of the second quatrain ‘doth with their death bury their parents’ strife’ this shows that in order to end the feud the deaths of Romeo and Juliet seem to take affect on their parents. The next quatrain is about both love and hate. The first line ‘The fearful passage of their death-marked love’ this means that all the events that they go through will lead them them to their destinies of death. The second line says that their parents anger is something that isn’t easy to take away but in the next line ‘which but their children’s end, nought could remove’ this means that the only thing they can’t stop is their children’s death and it was caused by their hatred to one another. The last line ‘is now the two hours’ traffic of our stage’ this implies that the events that they have mentioned will now take place on the stage by the actors. The rhyming couplet is the last to lines of the sonnet. ‘The which, if you with patient ears attend, what here shall miss, our toil shall strive to mend.’ These two lines are now directed to the audience and that now they are going to show them the play if they are willing to stay. The phrase ‘patient ears attend’ show that because they are on a stage they don’t usually use scenery so you have to listen and use their imagination to help what is happening. In conclusion the prologue to Shakespeare’s ‘Romeo and Juliet’ prepare the audience for the play by mentioning the key facts to the play so they know what to expect when that particular event is being performed also it helps to explain the parts of the play which seem to be a mystery like the parents hatred, the audience would not know that the two families are meant to be sharing the same status just that there are two groups who don’t like each other. It also prepares the audience like a warning saying that death will occur in the play as well as love and hatred.

Linguistic Diversity in France

â€Å"La langue de la Republique est le francais. † Article 2 of the French Constitution, revised as recently as 1992, leaves no room for misinterpretation. France is not known as a multilingual nation, nor one with a well known multilingual history. However: The apparent linguistic unity of France hides a rather different reality of considerable linguistic diversity. (Laroussi and Marcellesi 1995, 85) The country’s monolingual facade hides a multitude of regional languages, whose speakers have faced chastisement and suppression for centuries.An enormous amount of conscious manipulation by the powers that have governed France through the ages has led to the complex linguistic situation that can be found in France today. This essay will present an overview of the historical events which have led to France’s present day linguistic situation paying particular attention to the country’s regional languages and their status. Breton and Basque will be the two reg ional languages focused on.French, the â€Å"sole† language of the French Republic, is certainly one of the country’s most powerful and influential assets. France has exported the French language all over the world, resulting in between seventy million and one hundred and ten million native speakers and twenty-nine countries using it as their official language today. However before founding this global platform, French had to establish itself within its own country, a process far more complicated than one might think.When the Romans began extending the frontiers of their empire to Gaul, an area which incorporates modern day France, Belgium, Germany as far as the Rhine and Switzerland from lake Geneva to lake Constance (see Lodge 1993, 39) they encountered a high level of linguistic variety. A mixture of Greek, pre-Indo-European and Celtic languages as well as many other languages that linguists have little knowledge of to this day could be found. As the Romans took con trol of this area from the second century BC, there followed a period of romanisation, and with this, presumably, latinisation.As put forward by Lodge: The rich archaeological record surviving from the Gallo-Roman period enables historians to trace the spread of Roman civilisation in Gaul in some detail (see Thevenot 1948). The process of latinisation undoubtedly followed the same paths as that of romanisation, but direct evidence related to the linguistic history of the period is scanty. [†¦ ] In all probability the latinisation of Gaul was very gradual [†¦ ] (Lodge 1993, 42) As Latin infiltrated Gaul, it most likely became influenced by the languages already present, resulting in a variety of non-standard Latins.The Gallo-Roman period lasted for about five centuries, until the Barbaric Germanic invaders: the Francs, the Visigoths and the Burgundians invaded and took over in the fifth century A. D. leaving behind them a linguistic legacy. The vulgar Latin already present mutated with the arrival of these new linguistic influences and France, at this point, was the proprietor of a large number of different dialects. These dialects became clearly split between the ninth and the thirteenth centuries forming the dialectical divisions of France: the langues d’oil in the North and the langues d’oc in the south.This split came about as the northern half, from around Lyon upwards, said oil for ‘yes’, whereas the southern half said oc. (Davidson 2011, 110) Today, the langues d’oil comprise French, Breton and Alsatian and the langues d’oc are made up of Occitan, Basque, Catalan and Franco-Provencal. The incredibly diverse linguistic platform present at this time still does not shed much light as to why French emerged as the single language of the French Republic. From this point, French emerges as an arguably â€Å"planned language†. see Judge 1993) During the Old French Period, between the tenth and thirteenth centuries, the dialect of l’Ile de France, the region which today incorporates Paris, grew in influence, particularly upon the languages of the North, but also on some South of the Loire. This dialect, Francien, replaced a number of dialects already in existence. During the fourteenth and fifteenth centuries, as the influence of Paris became more important, so too did its dialect. The invention of printing in the fifteenth century was a highly significant factor in the spread of Francien.It is in the sixteenth century that we truly begin to see the manipulation of language in France, which has resulted in the complex linguistic situation present today. Although Francien had spread and was an important language in the country, the vast majority of the inhabitants of France had no knowledge of it and spoke a variety of regional languages and dialects. Direct linguistic legislation was introduced in an effort to regulate the linguistic situation. Signed into law by Francois I on August tenth 1539, the Ordonnance de Villers-Cotterets stated that all judicial acts must be carried out in Francien, in French.Articles 110 and 111 state: `Et afin qu’il n’y ait cause de douter sur l’intelligence desdits arrests, nous voulons et ordonnons qu’ils soient faits et escrits si clairement, qu’il n’y ait ne puisse avoir aucune ambiguite ou incertitude, ne lieu a demander interpretation. Et pour ce que de telles choses sont souvent advenues sur l’intelligence des mots latins contenus esdits arrests, nous voulons d’ores en avant que tous arrests, ensemble toutes autres procedures,†¦ soient prononcez, enregistrez et delivrez aux parties en langaige maternel francois et non autrement. ’ (Wartburg 1946, 145)This legislation excluded not only Latin, but also all regional languages and dialects, and it is here that we see the first inklings of French gaining superiority over its minor neighbours. Through this l aw, as the language of public administration, French quickly gained importance and by the end of the sixteenth century had achieved a heightened linguistic status. Further language legislation came about in 1635 with the official founding of the Academie francaise, a body to encourage, standardize and manage French as a language in all aspects and to create a grammar and a French dictionary.Then Vaugelas (1585-1650) [who was at the forefront of much of the Academie’s early work] published his Remarques sur la lange francaise in 1647 which became a linguistic Bible, the very foundation of le bon usage. (Judge 1993, 11) French had now gained a huge amount of stature. It was the only language of the upper classes, royalty and the educated. Speakers of Breton, Basque, Alsatian, Catalan and all other forms of regional language and dialect were regarded as second class citizens, as they spoke the tongues of the masses. The derogatory term â€Å"patois† was used to describe t his â€Å"crude† form of language.In 1798, as the Ancien Regime was overthrown by the French Revolution, linguistic homogeny and standardization became important issues. How could a country proclaim complete unity without being able to communicate in a common language to all fellow Frenchmen? The executive of the first republic, Abbe Gregoire, sought to gain a better understanding of the linguistic situation, in a battle against the common patois, conducting a survey on the state of French in 1790 entitled â€Å"Sur la necessite et les moyens d’anteantir les patois et d’universaliser l’usage de la langue francoise. His results revealed that French was almost a foreign language in the majority of France. Though Gregoire was ignorant as to what they were speaking, describing Corsican as Italian and Alsatian and its surrounding dialects as German (see Luxardo 2000) he discovered that the vast majority of France’s inhabitants were not speaking French. Only just under an eighth of the entire population spoke the language fluently. The results of Gregoire’s survey led to the issue and ratification of a decree in 1794 declaring unilingualism in all areas of France.The measures were no more extreme than the goal: the complete eradication of the regional languages that undermined France’s unity: The monarchy had reasons to resemble the Tower of Babel; in democracy, leaving the citizens to ignore the national language, unable to control the power, is betraying the motherland†¦ For a free people, the tongue must be one and the same for everyone†¦ How much money have we not spent already for the translation of the laws of the first two national assemblies in the various dialects of France!As if it were our duty to maintain those barbaric jargons and those coarse lingos that can only serve fanatics and counter-revolutionaries now! [Bertrand Barere, a member of the National Convention who had presided over the tria l of Louis XVI] (Davidson 2011, 112) Military conscription, the improvement of communication networks and education became very important in the spread of the French language and the eradication of regional languages and dialects. Any soldiers conscripted into the army from all parts of France were forced to communicate in a common language: French.Communication networks were improved and this increased Paris’s, the centre from which standard French originated, influence over France. In 1832, primary education was established and by the end of the nineteenth century Jules Ferry, the Minister for Public Instruction, made it free and compulsory for all French citizens. The introduction of â€Å"progressive† education came simultaneously with the suppression of minority languages. No other language but French was allowed and French culture and pride was very much promoted within the classroom.These factors had a huge influence on the growing dominance of the French langua ge. Regional languages and dialects faced a bleak future. Brittany can boast one of the most unique and interesting cultures of France. However, Breton is one of the most diminished regional languages in France. It is most concentrated in Le Finistere, and is not, nor has ever been an official language of France. As with all minority communities, the increasing control of the state in all aspects of their everyday lives has subjected the Breton community to a rocess of linguistic and cultural assimilation into the mainstream of French society. (Davidson 2011, 88) Under the third, fourth and fifth French republics, Breton children caught speaking their native Breton in school, as opposed to French, were subjected to the humiliation of having to wear a symbol around their neck which displayed their offence. Others had to do extra homework or received corporal punishment for their transgressions. In Davidson’s book, a Breton looks back on his grandparents experiences at school: My grandparents speak Breton too, though not with me.As children, they used to have their fingers smacked if they happened to say a word in Breton. Back then, the French of the Republic, one and indivisible, was to be heard in all schools, and those who dared challenge this policy were humiliated by having to wear a clog around their necks or kneel down on a ruler under a sign that read: ‘It is forbidden to spit on the ground and speak Breton’. That’s the reason why some older folks won’t transmit the language to their children: it brings trouble upon yourself. Nicolas de la Casiniere, Ecoles Diwan, la bosse du Breton) (Davidson 2011, 113) Speaking one’s native Breton tongue had so many negative repercussions that it was far easier to submit to the imposition of the French language, which greatly reduced the number of Breton speakers. The Basque language faced similar repression to Breton. Basque culture is one of great pride in a unique society whi ch differs from the French and Spanish cultures surrounding its locale.Their most apparent distinction is their language: The most obvious difference between the Basques and their neighbours in France and Spain is their extraordinary language which the Basques themselves call euskera or euskara depending on which dialect they speak. (Hooper 1986, 231) The most incredible feature of the Basque language is that, apart from individual words absorbed from French and Spanish, it displays no similarities with its neighbouring languages, nor any trace of romantic, or even Indo-European roots. There is thus an understandable pride in this exceptional language.A language of antiquity, Basque certainly has important ancient roots. Many Basques believe that their language was once spoken all over Europe. Some even state the whole world once spoke Basque. According to Davidson: One theory even has Adam and Eve speaking Basque. (Davidson 2011, 122) The enormous sense of pride in this regional la nguage did not prevent its decline at the hands of the French government. As in in Brittany, children were forced not to speak their native tongue at school, but instead to communicate in the langue de la Republique. Failure to do so would result in punishment. †¦ ] it is schooling in French that has largely accelerated the process of debasquisation. (Laroussi and Marcellesi 1993, 88) The situation for regional languages was dire. However, the linguistic state of affairs with regard to these minorities improved slightly with the introduction of the â€Å"Loi Deixonne† in 1951 which allowed for the teaching of regional languages and dialects in the classroom. Though it was a step in the right direction, the law was criticised for being only tolerant, but not accommodating in the promotion of these languages.Article 3 of the law states: Every teacher who so requests will be authorised to devote each week, one hour of activities to the teaching of elementary notions of read ing and writing in the local idiom and to the study of selected texts from the corresponding literature. This teaching is optional for the pupils. (article 3, Deixonne Law, cited in Grau 1987: 161) (Oakes 2001, 181) This law allowed for Breton and Basque as well as all other native languages and dialects of France to be taught in schools. Extra teaching hours of the languages could also be allocated outside the curriculum.The introduction of these languages into education slowly made allowances for non state-funded immersion schools to be set up in both regions: Diwan schools in Brittany and Ikastolas in Iparralde, the Basque region. In Brittany today, bilingual road signage can be seen. Due to the more important co-official status of Basque within the Spanish Basque country, Basque television, radio and newspapers are available. Though there is now a more sympathetic attitude towards the regions of France which had their original languages or dialects suppressed, the situation toda y is by no means ideal.Breton, Basque and other regional languages do not have official status, nor are they ever used by the authorities. Even though article 75-1 that was added to the French constitution in 2008 states that regional languages are part of the patrimony of the state, their legal status is inappropriate given their historic relevance. France remains one of the few countries not to have ratified the European Charter for Regional or Minority Languages. These languages still cower beneath the oppressive power of French and the apparent linguistic unity certainly does hide a little known linguistic diversity.In a country with the maxim of â€Å"Liberte, Egalite, Fraternite†, one is forced to wonder, as the language of the republic is French and French alone, where is this liberte and egalite in the suppression of the right to speak, learn and live one’s own language? Select Bibliography â€Å"Constitution de la Republique francaise† in Assemblee nati onal [http://www. assemblee-nationale. fr/connaissance/constitution. asp] (accessed 19th March 2012) Davidson J. P. 2011. Planet Word, London: Penguin Hagege C. 1996. Le francais, histoire d’un combat, Boulogne-Billancourt: Editions Michel HagegeHooper J. 1986. The New Spaniards, London: Penguin Judge A. 1993. â€Å"French: a planned language? † in Sanders C. (ed) 1993. French Today: Language in its Social Context, Cambridge: Cambridge University Press Kinsella C. 2011. Senior Freshman Linguistics Class Notes, Dublin: Trinity College Dublin Laroussi F. , and Marcellesi J. B. 1993. â€Å"The other languages of France: towards a multilingual policy† in Sanders C. (ed) 1993. French Today: Language in its Social Context, Cambridge: Cambridge University Press Lodge R. A. 1993.French: From Dialect to Standard, London and New York: Routledge Luxardo H. 2000. L'Abbe Gregoire  en guerre  contre les  Ã¢â‚¬Å"Patois†(1790-1794) [http://brezhoneg. gwalarn. org/is tor/gregoire. html] (accessed 19th March 2012) Oakes L. 2001, Language and national identity: comparing France and Sweden, Amsterdam and Philadelphia: John Benjamins B. V. Rickard P. 1974. A History of the French Language, London: Hutchinson and Co Wartburg W. V. 1946. Evolution et structure de la langue francaise, Bale  : A. Francke S. A. Berne .

Avoiding Future Frauds with the Sarbanes-Oxley Act Essay Example for Free

Avoiding Future Frauds with the Sarbanes-Oxley Act Essay It is clear that the establishment of the Sarbanes-Oxley (SOX) act in 2002 was specific to reducing future financial fraud and imposing criminal penalties for publicly traded companies. What is not clear is whether or not the act has proved to be successful in its implementation and governance. The establishment of the act and subsequent amendments are intended to protect the public from fraud in the financial accounting of publicly traded corporations. In 2002, there were opinions both for and against the effectiveness of SOX. More than a decade later, there are still opinions on both sides of the debate. Criticism of the Sarbanes-Oxley Act The effectiveness of the Sarbanes-Oxley act has been highly criticized since its inception. One of the major contentions is that the Sarbanes-Oxley act has no provisions to differentiate the requirements for small publicly traded businesses from large conglomerates (that lead and often monopolize the marketplace). Publicly traded companies that are small in size may find the costs of compliance prohibitive to the future of their business (Coustan, 2004). Critics of SOX believe that this unnecessarily reduces the number of players in a competitive marketplace. The cost of compliance can be excessive for some smaller companies. Auditing expenses cause companies to seek private investment and become privately owned (San Antonio Express-News, 2007). Ten years ago, critics expressed â€Å"fears that small, publicly listed companies might not meet internal control reporting requirements without substantial additional expense; some may have to delist because of it. It could mean only larger companies will go public† (Coustan, 2004, p. 1). In recent years, this debate continues. Critics still express concerns â€Å"that Sarbanes-Oxley is overreaching and has placed unnecessary  restrictions on corporations that have and will continue to unduly inhibit corporate performance until they are removed† (Brite, 2013). Another major contention of critics is that the costs of compliance for outweigh the benefits in an international marketplace. Those against SOX feel that the costs outweigh the benefits and speak out in public forums stating that the â€Å"Sarbanes-Oxley has burdened the US financial market with costly rules and regulations that have reduced international competitiveness† (debate.org, 2014). There are those that openly share the opinion that the implementations of regulatory overkill through the 2002 Sarbanes-Oxley act â€Å"wrongfully make the innocent suffer for the guilty† (Gilmore, 2013). The reporting requirements of SOX are specific to businesses in the United States. Unlike American business, international business does not have the same requirements. â€Å"Regulatory compliance opposes economic costs on organizations and can affect their competitive advantage† (Srinivasan, 2014, p. 44). Increasing the cost for American business decreases competitive advantage in the worldwide marketplace. In addition to cost and competitive advantage, the structure of the bill has also been called into question. The Court of Appeals recently found difficulty with the wording of the amended 18 USC, citing that â€Å"paragraph (b) of the statute includes the word â€Å"knowingly† while paragraph (c) does not† (Bishop, 2013). The opinions of the Court of Appeals lends to the public opinion expressed in published CPA perspectives that â€Å"SOX was a hastily assembled bill† (Moran, 2013). Involved and cumbersome requirements cause confusion and frustration for companies attempting to comply with the Sarbanes-Oxley act even more than a decade after its implementation. Companies and lawmakers alike have had difficulty over the years with the interpretation of and compliance with the act. â€Å"SOX brought about many changes to the way public companies had to operate, and there was some question as to how these would stand up over time† (Moran, 2013). Positive Aspects of the Sarbanes-Oxley Act Despite complaints by critics, there are positive aspects of the Sarbanes-Oxley act that have withstood the test of time. Initial reactions have softened after smaller businesses were granted some relief in later amendments of the act. Larger businesses found that compliance with the act  increased investor confidence and contributions. In addition, the resultant increase in financial transparency has improved business relationships on many levels. First and foremost, there are many of the opinion that the enactment of the Sarbanes-Oxley act increased investor confidence and protection in the marketplace. â€Å"Does Sarbanes-Oxley prevent all bad actors from defrauding investors? No law could accomplish that. But it can and has deterred such activity† (Gillian, 2012, p. 1). Those in support of the Sarbanes-Oxley act agree that there is a positive side for investors and the businesses in which they invest. â€Å"A 2005 survey by the Financial Executives Research Foundation f ound that 83 percent of large company CFOs agreed that SOX had increased investor confidence, with 33 percent agreeing that it had reduced fraud† (Hanna, 2014, p. 2). With an increase in confidence and a perceived reduction of fraud, investors could more confidently make intelligent business decisions on the purchase and sale of publicly traded companies. Those on the positive side of the SOX act believe that the effects on small business have softened. Studies show that as companies become more accustomed to the costs of compliance, the expense decreases (San Antonio Express-News, 2007). In addition, the effects on smaller companies were ultimately deferred. â€Å"Audit standards also were modified in 2007, a change that reportedly reduced costs for many firms by 25 percent or more per year† (Hanna, 2014, p. 1). Although the costs of compliance decrease retained earnings, investors are more confident in the reliability of company reports (Gillian, 2012). â€Å"The cost of being a publicly traded company did cause some firms to go private, but research shows these were primarily organizations that were smaller, less liquid, and more fraud-prone† (Hanna, 2014, p. 1). These modifications of the act allowed more small businesses to remain competitive in the marketplace. Business relationships have also improved with increased transparency. The reduction of information asymmetry is a direct benefit to both the company and the investors. â€Å"Information asymmetry is a situation in which one party in a transaction has more or superior information compared to another† (Brite, 2013, p. 1). Periodic testing of internal controls required by SOX 404, increases transparency among internal and external stakeholders of the business. The American Institute of CPAs states on their website that â€Å"section 404B has led to improve financial reporting and greater  transparency† (American Institute of CPAs, 2006 – 2014). To evaluate the effectiveness of SOX in preventing future frauds, one must take into consideration the many different situations in which the legislation is applicable. Enactment of the Sarbanes-Oxley act increases corporate responsibility and sets restrictions on auditor services. This certainly reduces the potential for fraud; however it does not eliminate it. From a business perspective, compliance is beneficial. The costs of implementing the requirements may be high; however the benefit of increased investor confidence in a publicly traded environment is higher. There are going to be situations in which fraud is inevitable. Fraudulent wrongdoers and companies will find loopholes and the recent Court of Appeals case is evidence of that fact. As with any law, this regulation will reduce the frequency of, but not prevent, purposeful future criminal activity. References American Institute of CPAs. (2006 – 2014). Section 404B of Sarbanes-Oxley Act of 2002. believe the Sarbanes-Oxley Act has failed? -believe-the-sarbanes-oxley-act-has-failed Gillian, K. (2012, July 24). It Enhanced Investor Protection.

Human Patterns of Consumption and the Environment Essay

Human Patterns of Consumption and the Environment - Essay Example Human Patterns of Consumption and the Environment As time went by, and environmental problems ensued, people could no longer just give a blind eye. As Emerald (2004) said â€Å"the effects of all of this are that individuals are caught in a cycle of acquisition, leading to the creation and maintenance of a false - self, and a continuance of economic policies that further depletion of our natural resources and the spread of pollution, and ultimately, an erosion of our spiritual connections with nature† (p.22). It has come to the attention of many environmentalist groups that many of the natural disasters occurring this age could have been avoided if it were not for the unrestrained nature of human patterns of consumption. Human consumption has many factors that are to be considered with regards to its effects with nature. Perhaps the most pivotal among these factors is the development of human system of economics. The human spirit is one of continuing enterprise, and this could be viewed in how human economies developed to globalization and consumerism. As the world got more connected, the culture of commercialization and consumerism spread throughout the world. Imhoff, Bounoua, Ricketts, Loucks, Harriss and Lawrence (2004) indicated that â€Å"human populations clearly are not limited to consuming the products of local photosynthesis since regional and global trade transports these products widely, such that the environmental impacts of human consumption are partly realized far from where products are actually consumed†.... There is always the demand to satisfy more wants and needs as the world is more interconnected than before. This is being done with little regard to its negative effects towards nature. Muradian (2004) observed: The very nature of environmental impacts may vary from industrialized (most of them located in temperate areas) to developing countries (many of them located in tropical and biodiversity-rich areas). For instance, while soybean may be cultivated both in Brazil and the U.S., the environmental consequences of soybean expansion are quite different in these countries. Current trade-related soybean expansion into the Brazilian Amazon (in part to cover a booming Chinese demand) may produce permanent and significant biodiversity loss, while the environmental impacts of American soybean production is mainly associated with the use of agrochemicals (p.6). As industrialization and commercialization develops and progresses to satisfy human consumption, so does the increase of human popu lation and habitation are to be expected. The unchecked expansion of urbanized zones also has negative effects towards the environment. Stein (2009) posited that â€Å"increasing home sizes as well as increases in the amount of appliances and IT products being used mean more coal-fired power plant construction and higher levels of greenhouse gas emissions while the increase in landfills and biomass burning from growing disposal of goods has increased CH4 emissions (p.47). These resulted to sudden climate changes around the world and also due the effects of global warming. Nordhaus (2007) wrote that â€Å"the discoveries about abrupt climate change have led to concerns that there may be grave or even catastrophic

Analysis of determinate trusses Coursework Example | Topics and Well Written Essays - 2000 words

Analysis of determinate trusses - Coursework Example (Provided the whole truss is in equilibrium, the two parts that have been cut must also be in equilibrium. This results to three equilibrium equations which can be applied to either of the two parts to determine the forces of the members at the section that have been cut. Always assume that the unknown member forces at the cut section are in tension. By doing this, the numerical solution of the equilibrium equation will yield positive scalars for members in tension an negative scalars for members in compression (Dr. G.Saravana Kumar 1) Truss analysis using this method is simplified if members supporting no load are identified. These members maybe be in the truss for stability purposes. They are also used to provide support to the truss if the applied load is changed. From figure 1.0, the members at C are connected together perpendicularly and there is no external force at the joint. The free body diagram at C shows that the force in each truss ember should be zero for equilibrium to be maintained. This method deals with graphical representation of equilibrium for each joint (Asst. Prof. Dr. Cenk Ustundug â€Å"Theory of Structures). This method unifies all the forces resulting the graphical equilibrium of each and every joint into one force. From one vector end, a line parallel to the direction of one of the two forces is drawn, while from the other end a second line parallel to the other direction is drawn. ( Asst. Prof. Dr. Cenk Ustundug â€Å"Theory of Structures

Sea Level Assignment Example | Topics and Well Written Essays - 750 words

Sea Level - Assignment Example Humans, animal life and natural resources face the direct effects of sea level change, global warming and climate change at large. The California Environmental Protection Agency is responsible for the development, implementation and enforcement of the states environmental protection laws (Ferrey 143). Cal/EPA aims to minimize air, water and land pollution. Therefore, the concerns addressed by the Cal/EPA are tailored towards the realization of human, animal and natural resource welfare, amid environmental hardships in the contemporary times. In this regard, sea level change and its impacts on human population, animal life and natural resources falls in the Cal/EPA docket. While the impacts of sea level change are both positive and negative, the need to address the causes of sea level change cannot be ignored. This is due to the fact that this scenario is being experienced as a result of climate change, characterized by persistent climate change. The threats posed by sea level change at all aspects of the state are significant to account for. In fact, this is not only a local, regional and national matter, but also an international undertaking. The Cal/EPA, through you and all its personnel is at a better position to quicken environmental advocacy in relation to sea level change. This is because, while outcome of sea level change may be devastating, this phenomenon continues to receive less than adequate attention across social, economic and political

Gourmet review about Great wall Chinese food (experts review) Essay

Gourmet review about Great wall Chinese food (experts review) - Essay Example The staff in this restaurant is simply adorable catering to every need of the customers without having to be asked twice about the same thing. Their service is also faster compared to other Chinese restaurants and hence encouraging people to come back again for excellent service (Tripadvisor 2015). The pricing is just right and within the normal pricing range of other Chinese restaurants. This is despite the personalized services offered to the customers whether it is during peak or off peak hours (The Examiner, 2012). They also offer specials which is effective and convenient for those customers in a hurry and have no time to start looking at the menu and deciding what to eat or take away. The specials are also sometimes new menus which increases the diversity of their foods (Schwab, 2015). With the competition in Chinese restaurants, what makes this restaurant stand out other than the quality location with good atmosphere is the fact that they serve special vegetarian food on Mondays (Lyness, 2013). This provides a chance for the unhealthy eaters to indulge in healthy food once a week as well as cater for the vegetarian population. Lyness, Stephanie. Dim Sum, and Much More, in a No-Frills Setting. The New York Times, 2013. Retrieved from

Dissertation about knowledge management Essay Example | Topics and Well Written Essays - 6500 words

Dissertation about knowledge management - Essay Example The underlying objective of this section is to give an overview concept of knowledge management this will be used as a basis for an understanding of PwC in Thailand. Also, the knowledge management processes and the role of information technology (IT) tools to support KM processes will be summarized and the detail will be further elaborated. The underlying objective of this section is to explain the available IT tools that are used in the organizations. This will be used to analyse the IT tools used by PwC Thailand. The next chapter will deal with the developing an analytical framework based on the existing literature. This will be focused on the factors that influence effective knowledge management. This will help better investigation of the limitation that is faced by the Knowledge Management Systems in the following chapters. The next Chapter will briefly present the methodology adopted in this dissertation. In particular a detailed explanation of the research method, the structure of the questionnaire and limitations of the research are presented. This chapter helps us understand the reasons why the questions are asked and how it helps answering the objective. Based on the research that is conducted, the findings and the analysis will be provided in the next chapter. This chapter included the data processing and analysis. This will be followed by the conclusion chapter. The part will conclude the content of the dissertation and provide recommendations to help the company overcome barriers of ineffective use of KMS. Furthermore, the dissertation ends with a suggestion for the further research. This dissertation aims at identifying the factors that create limitations for people to use KMS within the consultancy organization of PricewaterhouseCoopers in Thailand. The important of this research is to examine the effectiveness of using KMS and investigate the barriers preventing people to use Knowledge Management Systems effectively in

Assignment Essay Example | Topics and Well Written Essays - 1500 words - 1

Assignment - Essay Example Managers utilize theory in order to make assumptions which are utilized in their analysis of problems. Theories help people increased their understanding of literature and real world applications. Education is an organized activity initiated by one or more individuals in order to help a person, group or community acquired a new set of abilities, skills and knowledge about a particular subject matter. It is different from learning because learning is the individual act of a particular and the action taken by this person in order to instill a behavioral change that leads to the acquisition of new attitudes, abilities, skills or knowledge among other factors that are learned. The learning concept depicted in the book that has the most meaning to me is that learning is that is it is a process by which an activity originates or it is changed that occurs through encounters with different situations provided that the characteristics of the change can not be explained by tendencies, maturation or temporary states of the organism. I like this definition because it eliminates or separates the learning process from personal habits. There is direct correlation between learning and performance. From my own experience I’ve seen how learning things has allowed me to become a more efficient person at the various jobs I’ve had, in home shores and in my school work. An example of how learning allowed me to increase my productivity at work was a job a few ago. I worked as clothes salesperson in a department store. I got paid extra commission for sales above a minimum mandatory quota. I noticed how I learned to read the customer and what things they wanted to hear. After a couple of months my salary went up because I was making more income from sales commissions. I became a more productive employee. Many work process are learned by the

Discuss what skills might be required from managers to cultivate and Essay

Discuss what skills might be required from managers to cultivate and foster creativity and innovation in workforce - Essay Example The objective of this paper is to determine the skills that leaders and managers should possess in order to foster creativity and innovation in their teams so that organizational success is achieved. With the age of globalization upon us, change and development have been launched on a faster pace. This resulted in the need for creativity in innovation, especially in the business world, if one wants to jump ahead of the competition. Companies seek the best candidates who possess dynamism and fresh ideas to contribute to their businesses. Employers prefer people who are creative, open to learning and can think ‘out of the box’ so their imaginative ideas can inject new blood into their products and services. Nicola Bell, CEO of Saatchi & Saatchi, New Zealand heralded creativity as the new lever of change necessary to â€Å"re-imagine different futures for businesses†. She claims that â€Å"creative leadership† is essential to successful businesses, acknowledging the fact that an IBM study recognized creativity as the â€Å"single most important leadership quality†. (Shipley, 2011, p. 6). A perfect example of a creative leader who was able to save his company from ruin during the global economic crisis is Richard Branson of the Virgin group of companies. Faced with a dire economic low in 2009 with the Dow Jones Industrial Average (DJIA) collapsing 55% from 2007 to 2009 and the banking system on the verge of a breakdown, Branson’s company was down 40%. How he successfully navigated the company and steered it back to the top was the greatest challenge he had in his decades of creative leadership. He used his innovative ideas to take advantage of the opportunities he found during this low time and determined the strategies with his team to grow from the chaos their company was in (Finkle, 2011). The concepts of creativity and innovation, often intertwined, should be differentiated. Creativity is mostly

How does Thomas Hardy create and maintain Essay Example for Free

How does Thomas Hardy create and maintain Essay How does Thomas Hardy create and maintain a sense of mystery and malignant, uncontrollable forces in The withered arm Thomas Hardy creates and maintains mystery and malignant, underlying forces by using symbolic descriptions of the setting, the atmosphere and the strange unguessable plot. Thomas Hardy sets the story in the fictional village of Holmstoke. Holm means home and stoke means fire. This gives two impressions, one of a nice cosy warm story, but it also gives the impression that fire is also connected with bad things like Hell and witchcraft. This makes you start to wonder what the story will be like. Thomas Hardy uses natural settings to contrast with unnatural events or behaviour. The heath is used a lot because of this. He also uses the heath because it helps create atmosphere and because it is outside he also uses the weather to reflect the characters mood. An example of this is when Rhoda and Gertrude cross the heath to see Conjuror Trendle and Rhoda does not want to and would have done anything to escape this enquiry, the weather and the atmosphere reflect her dread of what will happen. The thick clouds made the atmosphere dark and it was only early after noon and the wind howled dismally. Hardy also uses the weather to help him describe the changing of time like at the beginning of a paragraph. All the gossip was going on in winter and by the end of the paragraph its in the spring I think Hardy also uses the changing of the seasons as a sort of metaphor to symbolize the changing of the characters. An example is when Gertrude changes from a very beautiful, perfect, kind and caring girl to a scarred irritable superstitious woman. Hardy also has such large gap in time so the changes in Gertrude are more noticeable. Thomas Hardy also uses characters to help him create mystery and underlying forces especially Rhoda Brook. Rhoda is an outsider and she lives out of the village by herself with her son. Shes a little weird because she never mixes with people. People dont really mix with her because of her sleeping with Lodge and having a baby. People think she is a witch. I think this is because people associate her with Trendle. When Gertrude needed to find Trendle the villagers told her to ask Rhoda and she realized that they thought a sorceress would know the whereabouts of the exorcist. But the mystery really begins when she has her vision and next day Gertrude shows her the mark from the vision which is on her arm. The vision is an important part of the story as it is the start of everything and caused everything. Rhoda can not control what is happening to so it helps maintain the uncontrollable forces which are all through this book. Thomas Hardy uses Conjuror Trendle a lot to help create mystery and uncontrollable forces. Just the fact that conjuror Trendle lives on the heath starts to make the reader feel a sense of mystery because the heath represents the weirdness or the story. Trendle also helps create mystery by doing magic in secret and not openly He did not profess his remedial practises openly and it also helps that he was in disguise. He was disguised as a dealer in furze , turf sharp sand and other local products. He had to be disguised because people in that time were very superstitious. I think Thomas Hardy uses Gertrude to help create a sense of uncontrollable forces, this is because things are happening to her mentally and physically which she has no control over. Also because the things that are happening to her are unexplainable, it helps create and maintain malignant uncontrollable forces. Hardy illustrates this physically when her incredible beauty is which is described as the light under a heap of rose petals becomes ruined and scarred by her withered arm; and mentally when she turns from a very nice person to an irritable, superstitious woman Farmer Lodge is not in the story much but none the less is a very important character, because he is the main reason the whole story happens. He is the center of the love triangle of him Rhoda and Gertrude which is why everything happens. As we dont see him much in the story this makes him more important as it helps add to the mystery. Hardy uses imagery to help the reader mentally see whats happening and also to symbolise things. An example of this at the beginning of the booking the lorn milkmaid Hardy paint us the picture of a lot of milkmaids all sitting together gossiping. This gives the impression that the village is quite a close knit place and that one Rhoda Brooke is all by herself on the side not joining in this gossiping. This gives the impression that she is a sort of outsider which no one wants to be friends with which adds to the mystery. A very important image in the story is the withered arm. It creates mystery because the reader will wonder how it happened and malignant uncontrollable forces because the reader will wonder if Rhoda really is a witch. The main themes of the story are witch craft and passion. The passion is in the love triangle between Farmer Lodge, Gertrude and Rhoda. The witch craft is in the vision Rhoda sees and the physical and mental change in Gertrude. Passion and witch craft are the uncontrollable forces in the withered arm. I think one of the things Hardy is trying to say in this book is that life cant always be explained. Thomas Hardy uses many different languages effects. He uses similes and metaphors, to describe Gertrude her face as comely as a live dolls and her face like the light under a heap of rose petals. Hardy also uses extended imagery when he uses the river outside the executioners house to link him to the village, it stood close to the same stream. He also uses personification in describing the river the waters of which emitted a steady roar. Thomas Hardy shows us which characters are common and which arent by having the common ones use dialect. The only person not to use dialect is Gertrude. Another important factor in creating and maintaining a sense of mystery and malignant uncontrollable forces was the plot. The vision coming true and Rhoda beginning to doubt herself really draws the reader in to the story. I think it was a very effective ending giving no clear answers like yes, Rhoda was a witch or not or no, it was all a coincidence and leaving it up to the reader. That really helps maintain mystery In conclusion I think that by using the characters, settings and a strange plot, Thomas Hardy successfully creates and maintains mystery and malignant forces in the withered arm.

The Yellow Wallpaper And Law Of Life English Literature Essay

The Yellow Wallpaper And Law Of Life English Literature Essay American Naturalism can be defined as a literary movement, based in literary realism that takes a deterministic view of human existence. It tends to highlight the forces of nature, over which we exert no control, by placing the protagonist of its literature in circumstances beyond their control. Further, practitioners of Naturalism have adopted the philosophy offered by Charles Darwins theory of evolution, and due to this they are able to write about issues that previously went untouched. This literary movement puts a dynamic on internal and external forces that determine everything that they do. I have chosen to analyze in this essay, Charlotte Perkins Gilmans The Yellow Wallpaper, and Jack Londons The Law of Life. In The Yellow Wallpaper, we observe a woman who has been inflicted with an apparent mental illness that is manifested through her obsession of the yellow wallpaper in her bedroom. Our first hint at this piece of literature being saturated in naturalism is the subject matter being discussed; the role of women in society, and mental illnesses. This is precisely the kind of topics that naturalism tend to focus onà ¢Ã¢â€š ¬Ã‚ ¦those issues that drive the human nature without the bias of romantic ideals or principles. Within this story the protagonist is trapped by two forces, an external and internal force. The external force reveals itself to be the actual wallpaper that plagues her thought, but I dont mind it a bit only the paper. This quote shows us the degree of paranoia that the main character experiences and is inflicting upon her. Further it is true that her husband John serves as a stifling force upon her freedom, socioeconomic determinism, so I take phosphates or phosphites-wh ichever it is, and tonics, and journeys, and air, and exercise, and am absolutely forbidden to work until I am well again. Personally, I disagree with their ideas. We see a main theme here as John is forcing his subordinate wife to ingest pills that he believes will help herà ¢Ã¢â€š ¬Ã‚ ¦against her will. While her husband is a socioeconomic deterministic force, due to his enforcement of women in the role of not being active or thinking for herself, he also acts as a biological deterministic force. By his actions he is making his wife fight for survival against the standards of man, which she debatably succeeds in with the releasing of the women in the wallpaper. This manifestation of the women creeping in the wallpaper shows the reader of her fear of being held captive by her husband, I dont like to look out of the windows even-there are so many of those creeping women, and they creep so fast. I wonder if they all come out of that wall-paper as I did? In this final scene of the st ory the narrator points out what the reader has already figured out, that she believes herself to be these women trapped within the wallpaper. This is significant because she associates herself with all of the other women in the world who are trapped by their socioeconomic status, and were forbidden to creep. This argument further adds to the theory of biological determinism within the story. Within Jack Londons story The Law of Life, the reader reads about the final journey of a blind and old man whose name is Old Koskoosh. Unlike in the previously analyzed work, this story focuses primarily on the harshness of nature and its uncaring attitude towards the Earths inhabitants. In this story the reader finds a plethora of biological deterministic features, primarily concerning the detached force of nature and the meaninglessness of the individual; Nature did not care. To life she set one task, gave one law. To perpetuate was the task of life, its law was death. Here the reader observes London showing mans inherent necessity to struggle with nature, and also how meaningless people are. This story, and therefore the quote, is deeply rooted within the belief of Darwinism in that the role of the individual is simply to reproduce and to sustain the survival of the speciesà ¢Ã¢â€š ¬Ã‚ ¦that is the simple law all must obey. This can be considered the internal and external determi nistic aspects that dictate the characters thoughts and actions. I believe that the crucial internal struggle with Old Koskoosh is his difficulty in accepting his fate that is inevitable, perhaps the heart of his son might soften, and he would come back with the dogs to take his old father on with the tribe. Though understandable, the narrator shows us that Koskoosh still holds out a hope that he might still survive and escape the dictating law of life. But it already has been determined that he must die, his role for this tribe and the species has been fulfilled by his reproducing. Further London describes this harsh environment in order to emphasize the harshness and lack of regard for the individual, Nature was not kindly to the flesh. She had no concern for that concrete thing called the individual. Her interest lay in the species, the race. London specifically calls out the meaning of the story here in saying that nature does not care for the individual simply the passing on of their line. This shows the reader that the individual only has one choice; to yield to nature when it is their time to die since their purpose is done. It has already been determined that this will happen and clearly is beyond the control of the old man, but one task did Nature set the individual. Did he not perform it, he died. Did he perform it, it was all the same, he died. Here we further see that the individual really has no choiceà ¢Ã¢â€š ¬Ã‚ ¦for it is already set that he must die no matter what he does by natures hand. Explicit Darwinism is displayed throughout this story. In conclusion, we observe that naturalism in America is deeply rooted in the beliefs of Darwinism and explicit detachment and determinism with regard to the individual. In Gillmans story we see that as a result of socioeconomic and biological determined factors that the narrator slips into insanity due to her feeling that she has been trapped by her surroundings and her husband. In Londons story the reader examines the harshness of nature, and its lack of regard for the individual in favor of the survival of the species. These stories best illustrate the deeply rooted themes of American Naturalism.

Shares and Business Law: Allotment and Registration

Shares and Business Law: Allotment and Registration Question 1 There are many things that Jim will have to consider but there are three main steps that he will have to follow. Most of the authority for issue of shares come from the articles of association (table A) with rest being contained in the Companies Act 1985. First he and the company would have to decide to issue the shares and set the terms of issue. Secondly, some person or persons must agree with the company to take the shares. Third, in implementation of that contract, those persons must take the shares and be made members of the company. Section 80A of the Companies Act 1985 provides that direction shall not exercise any power of the company to allot shares in the company or rights to subscribe for, or convert into, shares in the company unless they are authorised by the company in general meeting or by the company’s articles. Any authority, whether given in the articles or by resolution must state the maximum number of securities which can be issues under it and the date at which the authority will expire. Contravention of the section does not affect the validity of any allotment made[1] but any director, who â€Å"knowingly and wilfully† permits it, is liable to a fine[2]. Jim will have a choice of various methods whereby the companies securities can be offered to the public. Here we can see that he has engaged the services of an issuing house. The next thing Jim would have had to consider would have been whether or not there were any pre-emptive rights that is where there circumstances that existed that meant that existing shareholders rather than the general public should be offered the shares first[3]. This did obviously not arise here as Jim was a sole trader. Jim will then have to make a decision as to the price at which the securities should be issued. This is a difficult decision to arrive at as if the shares are set to low so that the issue is heavily over-subscribed, the company (and holding house) will be unhappy were as if they are set too high so that much of the issue is left with the underwriters it is they that will be uhappy Next Jim will have to deal with Allotment and Registration of the new share issue. The process of becoming a shares holder is a two-step one, involving fist a contract and then registration of the member. The processes of agreement and registration will be achieved with little formality and without the issue of allotment letters. If someone wants to become a shareholder and the company wants him to, he will be entered on the register and issued with a share certificate. Allotment does not make a person a member of the company. Entry in the register of members is also need to give the allotee legal title to the shares. Section 22(2) says explicitly that a person â€Å"who agrees to become a member of the company and whose name is entered on the register of members is a member of the company[4]† Question 2 In addition to compliance with the detailed provisions that are contained in the listing rules, s80 (1) of the Financial Services and Marketing Act 2000, implementing Article 21 (1) of the Listing Directive, adds an important â€Å"sweeping up†, requirement that the prospectus submitted to the FSA â€Å"shall contain all such information as investors and their professional advisors would reasonable require and reasonably expect to find† for the purpose of assessing the financial position of the issuer and the nature of the securities on offer: â€Å"Those who issue a prospectus, holding out to the public the great advantages which will accrue to persons who will take those shares†¦ and inviting them to take shares on the faith of the representations therein contained, are bound to state everything with strict and scrupulous accuracy and not only to abstain from stating as fact that which is not so, but to omit no one fact within their knowledge, the existence of which might in any degree affect the nature, or extent, or quality of the privileges and advantages which the prospectus holds out as inducements to take shares[5]† To determine whether or not the information that a rival cafà © chain had commenced legal proceedings against the company alleging that the design of its outlets and products infringed their intellectual property rights should have been disclosed in the prospectus to Zara s80(4)permits regard to be had not only to the nature of the issuer and of the securities but also to the nature of the persons likely to consider acquiring the securities, the knowledge which their professional advisers may be expected to have and to information already in the public domain by virtue of its publication under statutory or regulatory requirements. We are not made aware of any information about Zara’s advisers however the information is not information that is required to be in the public domain as a claim has been brought not actually heard. If the claim had been heard at court and been successful then it may fall in the public domain, therefore on this basis it is information that should hav e been disclosed in the prospectus. The next question that falls to be addressed as to whether Jim and JZ Horgan were persons who were responsible for the prospectus and this can be determined by reference to regulation 13 of the Public Offers of Securities Regulations.[6] The persons responsible are: The issuer (the company) The directors of the Issuer Each person who has authorised himself to be named, and is named, as having agreed to become a director, whether immediately or at a future time: Each person who accepts , and is stated as accepting, responsibility for, or for any part of, the prospectus Each other person who has authorised the contents o f the prospectus or any part of it: and The offeror of the securities and its directors where It is not the issuer It can therefore be seen that both Jim an JZ Horgan will be persons who are responsible to Zara and may therefore be required to indemnify her. JZ Horgan and Jim are responsible for the prospectus and are liable to pay compensation to any person who has acquired any of the securities to which it relates and suffered loss as a result of any untrue or misleading statement in it or of the omission of any matter required to be included under the Act or regulations[7]. The provisions do not require Zara to show that she relied on the misstatement in order to establish a cause of action, but she must be able to show at least a casual link between the misstatement or omission and the loss will have to be proven. Zara has said that she would not have bought the securities had she known about the action brought by the rival company. The loss is of course the one million pound that has been paid by the company and the resulting decrease in the value of the shares. As regards the bank, irrespective of their knowledge they will still be liable. This is because the statute does not require the maker of the statement to have â€Å"assume d responsibility† towards the claimant. Therefore Zara will be entitled to be compensated for the loss that she has suffered from. JZ Horgan and Jim could raise a defence. The defences that are available to them are contained in schedule 10 and regulation 15 and they provide persons responsible for the misstatement or omissions with â€Å"exemptions†. They will be able to escape liability if they can satisfy the court (a) that he reasonably believed that there were no misstatements or omissions and that he had done all that could reasonably be expected to ensure that there were not any and that, if any came to his knowledge, they were corrected in time or (b) that the plaintiff acquired the securities with knowledge of the falsity of the statement or of the matter omitted. Where the statement in question is made by an expert and is stated to be included with the experts consent, these rules are applied to the belief that the expert was competent and had consented to the inclusion of this statement. It is unlikely that JZ Horgan and Jim will be able to establish that either these exemptions apply and there fore will be considered to be liable to pay compensation to Zara. It should be noted that if for any reason this action to recover damages failed for any reason then Zara would be able to seek compensation against JZ Horgan and Jim in three other ways. The first would be damages at common law. The common law provides civil remedies for misrepresentations which have caused loss to those who have relied upon them[8]. Zara may well also have the common law option of her right to rescind the contract. The common law allows , in certain circumstances , claimants to rescind a contract entered into as a result of misrepresentation whether that misrepresentation is fraudulent , negligent or wholly innocent. Such a right would be actionable against the company only as the company is the person with whom Zara entered the contract with. The final alternative option would be to make a claim for breach of contract. The advantage of establishing this would be that the misrepresentee would have a claim in damages to be established to be assess on the contractual basis, rather than the tortious basis. Therefore Zara may be able to claim for heads of damages such as the loss of the expected profit on the shares. Question 3 Jim’s obligation under s80 (1) of the Financial Services and Marketing Act 2000, implementing Article 21 (1) of the Listing Directive, that the prospectus submitted to the FSA â€Å"shall contain all such information as investors and their professional advisors would reasonable require and reasonably expect to find† is a continuing obligation. Under s81, if after the preparation of a prospectus but before dealing in the securities begins there is any change significant for the purposes of making an informed assessment, the company must submit to the FSA a supplementary prospectus for approval. If the company is not aware of the change, it is not required to comply with the obligation, but any person responsible for the prospectus who does know of the change is under a duty to notify it to the company. To determine whether or not the information that the company has just settled an intellectual property claim for  £1million and that a profit warning is just about to be made should have been disclosed any purchasers of the securities s80(4)permits regard to be had not only to the nature of the issuer and of the securities but also to the nature of the persons likely to consider acquiring the securities, the knowledge which their professional advisers may be expected to have and to information already in the public domain by virtue of its publication under statutory or regulatory requirements. We are not made aware of any information about the purchasers advisers however the information is not information that is required to be in the public domain as a claim has been brought not actually heard. If the claim had been heard at court and been successful then it may fall in the public domain, therefore on this basis it is information that should have been disclosed in the prospectus. The next question that falls to be addressed as to whether Jim and JZ Horgan and now the company were persons who were responsible for the prospectus and this can be determined by reference to regulation 13 of the Public Offers of Securities Regulations.[9] The persons responsible are: The issuer (the company) The directors of the Issuer Each person who has authorised himself to be named, and is named, as having agreed to become a director, whether immediately or at a future time: Each person who accepts , and is stated as accepting, responsibility for, or for any part of, the prospectus Each other person who has authorised the contents o f the prospectus or any part of it: and The offeror of the securities and its directors where It is not the issuer It can therefore be seen that the company will be liable as the issuer of the securities. The company is liable for the misleading and or omission of information and are liable to pay compensation to any person who has acquired any of the securities to which it relates and suffered loss as a result of any untrue or misleading statement in it or of the omission of any matter required to be included under the Act or regulations[10]. The provisions do not require the purchasers to show that she relied on the misstatement in order to establish a cause of action, but she must be able to show at least a casual link between the misstatement or omission and the loss will have to be proven. The loss is of course the one million pound that has been paid by the company and the resulting decrease in the value of the shares. The Company could raise a defence. The defences that are available to them are contained in schedule 10 and regulation 15 and they provide persons responsible for the misstatement or omissions with â€Å"exemptions†. They will be able to escape liability if they can satisfy the court (a) that he reasonably believed that there were no misstatements or omissions and that he had done all that could reasonably be expected to ensure that there were not any and that, if any came to his knowledge, they were corrected in time or (b) that the plaintiff acquired the securities with knowledge of the falsity of the statement or of the matter omitted. Where the statement in question is made by an expert and is stated to be included with the experts consent, these rules are applied to the belief that the expert was competent and had consented to the inclusion of this statement. It is unlikely that the company will be able to establish that either these exemptions apply and therefore will be considered to be liable to pay compensation to the purchasers of the shares. It should be noted that if for any reason this action to recover damages failed for any reason then the purchasers would be able to seek compensation against the companyin three other ways. The first would be damages at common law. The common law provides civil remedies for misrepresentations which have caused loss to those who have relied upon them[11]. The company may well also have the common law option of her right to rescind the contract. The common law allows , in certain circumstances , claimants to rescind a contract entered into as a result of misrepresentation whether that misrepresentation is fraudulent , negligent or wholly innocent. Such a right would be actionable against the company only as the company is the person with whom the purchasers entered the contract with. The final alternative option would be to make a claim for breach of contract. The advantage of establishing this would be that the misrepresentee would have a claim in damages to be established to be asses s on the contractual basis, rather than the tortious basis. expected profit on the shares. In consideration of whether or not Jim will be liable to those purchasers himself the principle of limited liability should be considered. The principle of limited liability stipulates that a director/shareholder will be limited in personal liability to there shareholding, therefore on the face of it would seem that Jim is not personally liable. However, it should also be considered whether or not Jim had the actual authority to issue the shares. The reason that this question arises as when he originally issued the shares he was acting a sole trader, this is of course no longer the case and reference should therefore be made to the companies articles. If he was acting outside of his authority and not as an agent of the company it could be that he could be held personally liable for any loss which these shareholders have suffered from. Bibliography Legislation Companies Act 1985 Financial Services and Marketing Act 2000 Misrepresentation Act 1967 Public Offers of Securities Regulations Cases Derry v Peek (1889) 14 App Cass 337 Hedley Byrne Co Ltd v Heller Partners Ltd [1964] A C 465 New Brunswick and Canada Railway Co v Muggeridge (1860) 1 DR SM 363 Re Nuneaton Football Club [1989] BC L C 454 CA Books Bailey E, Groves H, Smith C , (2001) â€Å"Corporate Insolvency Law and Practice†, 2nd Edition, Butterworths Cheffins B, (1997) â€Å"Company Law: Theory Structure and Operation†, Clarendon Press Davies P, (2002) â€Å"An Introduction to Company Law†, Oxford University Press Davies P, (2002) â€Å"Gower and Davies Principles of Modern Company Law†, 7th Edition Sweet and Maxwell Griffin S , (2000) â€Å"Company Law: Fundamental Principles†, 3rd Edition, Harlow Press Hicks A Goo, (2001) â€Å"Cases and Materials in Company Law†, 4th Edition, Blackstone 1 Footnotes [1] S 80 (10) The Companies Act 1985 [2] S80 (9) The Companies Act 1985 [3] See Ss89 to 96 The Companies Act 1985 [4] See RE Nuneaton Football Club [1989] BC L C 454 CA [5] Per Kindersley V C in New Brunswick and Canada Railway Co v Muggeridge (1860) 1 DR SM 363 [6] SI 1995/1537 as amended [7] S90(1) and reg 14 (1) [8] See Derry v Peek (1889) 14 App Cass 337 ; The Misrepresentation Act 1967; Hedley Byrne Co Ltd v Heller Partners Ltd [1964] A C 465 [9] SI 1995/1537 as amended [10] S90(1) and reg 14 (1) [11] See Derry v Peek (1889) 14 App Cass 337 ; The Misrepresentation Act 1967; Hedley Byrne Co Ltd v Heller Partners Ltd [1964] A C 465 The Man Who Bombed Karachi: A Memoir by Admiral SM Nanda The Man Who Bombed Karachi: A Memoir by Admiral SM Nanda The book by Admiral SM Nanda, The Man Who Bombed Karachi: A Memoir, is an autobiography by an Indian Naval officer who retired as the Chief of Naval staff (CNS) and is often remembered for his most remarkable and vital role played during the planning and execution of maritime operations which led to the historical victory of India over Pakistan during the 1971 conflict. The author, who was the then CNS during the 1971 conflict with Pakistan, is the most qualified person to bring out the various aspects of the successful operations carried out by the Indian Navy on both the Western and Eastern theatres during the conflict. The book brings out a structured narration by the author of his childhood at Manora Island off Karachi where he was born. The initial chapters of the book, takes the reader from his childhood to the youth of the author at Minora, where he studied, and on completion of his high school, worked at the Port and Pilotage Department prior joining the Royal Indian Navy (RIN) and commissioned as an acting sub lieutenant in the Royal Indian Naval Volunteer Reserve (RINVR) on 11 Oct 1941. The author gives a detailed account of his experiences during his distinguished career in the Navy, which lasted 32 years and also about his subsequent tenure as the CMD of the Shipping Corporation of India (SCI). The reader gets firsthand information on the Royal Indian Navy Mutiny which is brought out in great detail in Chapter 3 of the book while narrating the authors tenure at the Signal School, HMIS Talwar, at Bombay. The book also provides brief account of the authors experiences with eminent personalities while he visited various countries during his tenures onboard various Naval ships. Chapter 9 of the book gives an insight on the evolvement of the nations capability in ship building, as the author narrates the numerous hurdles which he had to face as the Managing Director, Mazagon Docks, and how he successfully accomplished the assigned tasks. The book also provides numerous achievements of the author during his tenures as the Flag Officer Commanding Indian Fleet (FOCIF) and FOC-in-C West.   Transformation of a single day celebration of the Navy day to a weeklong Navy Week celebration consisting mega events including review of the Indian Fleet by the President of India in 1969 is one among them. On page 158, the author states that, 45 warships, Indias first submarine (the Khanderi), five Coast Guard ships and eight merchant ships were on parade during the fleet review on 28 Dec 1969. The reader could be confused after learning that the Indian Coast Guard was formally constituted only on 01 Feb 1977. The book narrates in detail, the evolvement of the 1971 conflict with Pakistan, the elaborate preparation planning and execution of the Naval power during the conflict and how effectively these culminated in the victory of the nation thereby rendering Navy a formidable force which was neglected till then. Chapters 12 to 15 of the book take the reader deeper into the conflict which offers interesting reading even to a layman with the help of simple, clear sketches and photographs. The sea battle which was fought in both Arabian sea and Bay of Bengal are discussed in detail with interesting narrations. In the section Way ahead, towards the later part of the book, the author also brings out suggestive measures for the future Indian Navy. It is felt that, the book has largely succeeded in providing a deep insight to the achievements of Admiral Sardarilal Mathradas Nanda(Retd.) PVSM, AVSM. The reader however may derive a feeling that, the author has also endeavored, to a certain extent; to clarify certain details pertaining to his reputation, especially his post retirement life.

The Fatal Jet Ski Ride :: Memoir Essays

The Fatal Jet Ski Ride Walking down the cold, white, hospital hall, my mind was racing a million miles an hour. How could she be dead? Two people in two days...what are the chances? We rounded the corner, my cousin Daniele holding on to me as hard as she could, me gripping her arm to keep myself in pace. There she was, Pam Doan, her body I should say, lying there under that white sheet. Pam, was my cousin's best friend, and mine too, for the fourteen days I'd been there. Two weeks earlier I had arranged for my boyfriend, Charles, to come pick me up and take me back with him to Bridgeport, Nebraska to stay with my Aunt Annie, Uncle Gaylen and my cousins Casey, 18 and Daniele, 15. I arrived there June 23rd, 2002, the day after my 17th birthday. The first few days consisted of Daniele teaching me how to drive her car, seeing how I didn't have one of my own there, and she couldn't drive yet. I had never driven a stick shift before, and it was a pretty comical experience for the both of us. But once I had mastered it, we drove all over that little town. Just Daniele, Pam and I. Pam was 17 also, looking forward to her 18th birthday in November. Our days started routinely. Daniele and I getting up and showering, convincing her dad to take the boat out to the town lakes so we could go tubing and water skiing. Meeting Pam out there and the three of us spending all day in our swimsuits getting tan and sore from riding those damn tubes around the lakes. A few trips here and there into town to my aunt's mexican restaurant to get some food. Then it was back into the shower as we got ready to go out for the night. There were places to go and people to meet. I met my cousin's ex-boyfriend, Aron, and his friend Kyle. Then there was "Perv", whose real name I haven't a clue. At one social gathering, Daniele and I were having a conversation with a couple of guys, one who was Aaron Houston and the other was Stuart Klassen, who will always be known to Daniele and I as "Possum". Then along came the 4th of July weekend that will haunt me forever. My uncle took their family camper out to the lakes and Daniele and I took turns with her brother, Casey, staying out there.

Edgar Allan Poe?s ?The Philosophy of Composition? :: essays research papers

Shortly after Edgar Allan Poe had completed his masterpiece, â€Å"The Raven† and sold it for $15 in 1845, he composed an essay entitled â€Å"The Philosophy of Composition†. In the essay, he claims that writing a poem was a methodical process, much like solving a mathematical problem. Poe emphasized that a poem should be read and enjoyed in one sitting, thus concluding that a poem should be around 100 lines long (The Raven was 108 lines long). Poe also states that his method of writing a poem consists of writing it backwards. Each section of the poem relies heavily upon alliteration and alternating interior rhythms. Poe used a method to appeal to both popular and critical tastes by hitting upon the most melancholic of all subjects: the death of a beautiful woman. "The death†¦of a beautiful woman is, unquestionably, the most poetic topic in the world – and equally is it beyond the doubt that the lips best suited for such topic are those of a bereaved lover". Of all the themes, he chose death, because it was an emotion that everyone can relate to. Poe believed that the most poetic use of the theme death was the death of a beautiful woman. Having the theme and subject planned out, he composed his poem backwards, adding uses of the word â€Å"nevermore†. The alliteration of â€Å"nevermore† builds tension, stanza by stanza. Poe wanted to create poetry of feeling, to be able to relate the reader with the narrator. However, it has been suggested that â€Å"The Philosophy of Composition† was a hoax, and it is unlikely that it is an account of his poem, â€Å"The Raven†. Scholars are skeptical because he enjoys revealing his secrets a little too much in that he loved to explain and analyze his writing skills.

Susan Griffins Our Secret and Are You My Mother? by Alison Bechdel Ess

â€Å"Our Secret† by Susan Griffin and â€Å"Are You My Mother?† by Alison Bechdel both present the issues of how control over all aspects of childhood continues to affect the victim much beyond childhood. Childhood is a time where children definitely need guidance, but it is also a time where the child should make some of their own choices. Children are naà ¯ve and see life in a more creative way than adults do. The dreams of a child may be far-fetched, such as becoming an astronaut or becoming the doctor who cures cancer, but these dreams should never be terminated by their parents. The childhood curiosity is what makes children better learners, and ultimately see the world without all of the dangers and flaws that adults see. Both parents in each of these novels deprived their children of the creativity that comes from being a child. A former U.S. lady once expressed her thoughts on parenting children by stating, "Children are likely to live up to what you be lieve of them." In â€Å"Our Secret† Heinrich Himmler is named after a prince, whom his father believes he can be like one day, as long as he makes the right decisions. Heinrich’s father controls what he writes in his journal, making Heinrich leave out emotions. Gebhard’s intimidating demeanor is exposed through the line, â€Å"He has the face of one who looks for mistakes. He is vigilant† (242). Growing up in a household where the only thing Heinrich’s father did was search for his mistakes must have been unsettling and stres...

Production and Operation Management Essay

The Bronson Insurance Group was originally founded in 1900 in Auxvasse, Missouri, by James Bronson. The Bronson Group owns a variety of companies that underwrite personal and commercial insurance policies. Annual sales of the Bronson Group are $100 million. In recent years, the company has suffered operating losses. In 1990, the company was heavily invested in computer hardware and software. One of the problems the Bronson Group faced (as well as many insurance companies) was a conflict between established manual procedures and the relatively recent (within the past 20 years) introduction of computer equipment. This conflict was illustrated by the fact that much information was captured on computer but paper files were still kept for practical and legal reasons. FILE CLERKS The file department employed 20 file clerks who pulled files from stacks, refilled used files, and delivered files to various departments including commercial lines, personal lines, and claims. Once a file clerk received the file. Clerks delivered files to underwriters on an hourly basis throughout the day. The average file clerk was paid $8,300 per year. One special file clerk was used full time to search for requested files that another file clerk had not been able to find in the expected place. It was estimated that 40 percent of the requested files were these â€Å"no hit† files requiring a search. Often these â€Å"no hit† files were eventually found stacked in the requester’s office. The primary â€Å"customers† of the file clerks were underwriters and claims attorneys. UNDERWRITING Company management and operations analysts were consistently told that the greatest problem in the company was the inability of file clerks to supply files in a speedy fashion. The entire company from top to bottom viewed the productivity and effectiveness of the department as unacceptable. An underwriter used 20-50 files per day. Because of their distrust of the files department, underwriters tended to hoard often used files. A count by operations analysts found that each underwriter kept from 100-200 files in his or her office at any one time. An underwriter would request a file by computer and work on other business until the file was received. Benson employed 25 underwriters. MANAGEMENT INFORMATION SYSTEM Upper management was deeply concerned about this problem. The MIS department had suggested using video disks as a possible solution. A video disk system was found that would be sufficient for the Semester II Examination Papers IIBM Institute of Business Management companies needs at a cost of about $12 million. It was estimated that the system would take two years to install and make compatible with existing information systems. Another, less attractive was using microfilm. A microfilm system would require underwriters to go to a single keyboard to request paper copies of files. The cost of a microfilm system was $5 million. 1. What do you recommend? Should the company implement one of the new technologies? Why or why not? 2. An operations analyst suggested that company employees shared a â€Å"dump on the clerks† mentality. Explain. Caselet 2 Harrison T. Wenk III is 43, married, and has two children, ages 10 and 14. He has a master’s degree in education and teachers junior high school music in a small town in Ohio. Harrison’s father passed away two months ago, leaving his only child an unusual business opportunity. According to his father’s will, Harrison has 12 months to become active in the family food-catering business, KareFull Katering, Inc., or it will be sold to two key employees for a reasonable and fair price. If Harrison becomes involved, the two employees have the option to purchase a significant, but less than majority, interest in the firm. Harrison’s only involvement with this business, which his grandfather established, was as an hourly employee during high school and college summers. He is confident that he could learn and perhaps enjoy the marketing side of the business, and that he could retain the long-time head of accounting/finance. But he would never really enjoy day-to-da y operations. In fact, he doesn’t understand what operations management really involves. In 1991 Kare-Full Katering, Inc. had $3.75 million in sales in central Ohio. Net profit after taxes was $ 105,000, the eleventh consecutive year of profitable operations and the seventeenth in the last 20 years. There are 210 employees in this labor-intense business. Institutional contracts account for over 70 percent of sales and include partial food services for three colleges, six commercial establishments) primarily manufacturing plants and banks), two long -term care facilities, and five grade schools. Some customer location employs a permanent operations manager; others are served from the main kitchens of Kare-Full Katering. Harrison believes that if he becomes active in the business, one of the two key employees, the vice president of operations, will leave the firm.Harrison has decided to complete the final two months of this school year and then spend the summer around Kare-Full Katering – as well as institutions with their own food services – to assess whether he wants to become involved in the business. He is particularly interested in finding out as much as possible about operations. Harrison believes he owes it to his wife and children to fairly evaluate this opportunity.

The Medici; Heroes of the Rennaissance

The Medici; Heroes of the Renaissance In the year 2004, PBS broadcasted the series, â€Å"Medici; Godfathers of the Renaissance†. This four-part documentary, in attempt to gain viewer interest, compared the Medici to the mobsters found in Francis Ford’s â€Å"The Godfather†. The relation of the Medici to Italian mobsters in the PBS Medici series is in no way accurate, for they were not villains of the renaissance, but heroes. The Medici were very connected with the church, and used their extensive wealth to promote religion. The Medici became powerful as a result of being the official Papal bankers. They used a lot of their power and wealth to give back to the church throughout their lives. Throughout the Medici timeline there were a total of four Medici Popes. The family was very much intertwined with the church. The Medici patronized the sculpture of David by Michelangelo as a gift to publicly show the beauty their religion. The Medici found and sponsored an architect named Brunelleschi to successfully complete the a dome for the Sistine Chapel. The building of the dome was an on-going problem and embarrassment for the church for many years, and the Medici had solved it. The Sistine Chapel was now a pride for the people of Florence. The Sistine Chapel was also flooded with famous paintings from Medici artists such as Michelangelo and Botticelli. These painting connected the church with modern society because the Medici artists were used, and they were very popular to the people of Florence. The Medici contributed to the church’s beauty, and connection with society throughout the renaissance. Art and architecture was a crucial part of the renaissance. It was the celebration of humanism, the competition between cities, and the start of new ideas. The Medicis were patrons of the most talented and radical people. The people the Medici supported all contributed greatly to the renaissance outlook on life and human pride. Art was so important to the Medici family that Lorenzo di Medici created a Flourentine School of Art. It was at this school Michelangelo was discovered, and brought in as part of the family. Michelangelo under the name of the Medici completed many inspiring pieces of art that would uplift the feel to society. He created the towering statue of David, which became a proud symbol of the city of Florence. Another Medici sponsored artist, Botticelli was famous for a different kind of art. Botticelli’s artwork was sensual , and contained many mythical gods and godesses. In his painting ‘The Birth of Venus’ this is seen the most clear. Venus is known as ‘the goddess of love’ , and in this painting she is naked emerging from the sea. This type of artwork was popular because it radically celebrated humanism, and portrayed ‘the perfect humans’. This type of art inspired people, and were uplifting. However, it was controversial because although society accepted it, the church did not approve. This was only one of many Medici artists’ artworks that was frowned upon by the church during the renaissance. Architecture played a big role in the uplifting of society as well. Architecture, like art, was another chance to out-do other cities, and win the title as most beautiful city. The Medici were patrons of the most famous architecture of the renaissance–Brunelleschi. Brunelleschi was the architect responsible for the completion of many Florentine buildings such as The Orphan’s Hospital, the Chapel of the Pazzi family, and most memorably; the Sistine Chapel’s dome. Brunelleschi’s architectural success brought forth a feeling of accomplishment, pride, and happiness for the people of Florence. These feelings were common characteristics of the renaissance era, brought forth by the Medici family. By supporting a questioning society, proving their power through patronizing, and discovering their own ways of gaining power, the Medici changed the political ways of the renaissance. Before the renaissance, the church was the most powerful and controlling leader. However, it only had power as long as their followers remained loyal. The Medici were household members with, and big supporters of ,the very intelligent, church-defying Galileo Galilei. Galileo’s completely valid discovery that the Earth travels around the Sun defied the teachings of the Old Testament. Galileo published a book of his discoveries disguised as a fiction novel. This was not the first scientific discovery to defy Bible teachings, however it was the most publicised. This caused society to begin to question the teachings of the Bible, and everything they had been taught. This theme of questioning lead to less loyal followers of the church, and more loyal followers of non-religion based rulers. The Medici also introduced power through patronage. Rather than fighting to prove power like in the past, the Medici found creating the most beautiful city was just as rewarding. Their rise to the very top after completing the dome of the Sistine Chapel proved this theory completely. Most of the Medici valued public involvement, modesty, and connections, for that was how they gained power. According to Pope Puis II Cosimo di Medici was â€Å"not so much a citizen, as master of his city†¦he was king in all but name and state. †The more people they befriended, the more loyal followers they would have. Cosimo Medici I however, ran Tuscany based on fear. He felt a powerful military and security would produce better results and less threats. Both forms of government worked for the Medici, and were continued to be used throughout the renaissance, and into today. The Medici positively contributed to the Renaissance through religion, art, architecture, and politics. For this, the Medici should be honoured as heroes of the renaissance. Through their constant contributions to the church, unique taste in art, and daring bold choices, it is not questionable how the Medici kept power and influence throughout the renaissance. Countries in today’s society should aim for well-rounded leaders like the Medici.

Management and Staff Directory Essay

Recommendation Since, the problem at Sundale Club has begun when Ellis hired her close friend Chuck Johnson. Ellis action was bias when Havens reported about Johnson misbehavior, then after Haven was fired. Afterward the whole organization was in turmoil. Therefore the director of Sundale Clube should do something unless the organization will fall. There is several ways which would recover Sundale Club. 1). Restructure of staff directory. Look closely to Sundale Club staff directory, it is look very centralization which help Ellis, who has authority in important decision making on her department. Moreover Watts has lost his fire to run the Sundale Club. Nevertheless as the director Watts should done something to prevent the organization before he retire. Watts should changes the staff directory to, Board of director President VP Athletic VP Marketing VP Finance Manager Marketing Manager Finance Asst. Athletic Since Sundale Club is the largest athletic/social in the city. Centralization structure is not suitable for such large organization. Therefore Watts should change to decentralization; from this structure he can balance the power or authority among the top managers. Even though decentralization structure takes longer time on decision making, but it ensures that the organization will not go to the wrong path or fall into big problem as it was. 2). Hire new mangers or management’s team. As Sundale Club has changed its structure, next step, Sundale Club should recruit new management’s team. Watts might promote Carol and Ellis to the board director and he himself could take the president position as well. As social activities is the main income for the organization. Therefore social department Sundale can place it under marketing department. Sundale have to hire financial and marketing management teams. At athletic department, Sundale may put Pat in the VP athletic, since she has worked here for nine years, and Mercer may take the Haven position. Sundale should fire Johnson; because since he gets in the organization he makes his colleagues feel uncomfortable and most important is a lot of customers withdraw from being Sundale membership. 3). Rebuild the organization culture and gaining customers trust back. Sound difficult if Sundale have to rebuild its culture, but since Sundale has hire new management team, it’s become easier because new employees or managers do not know the Sundale culture yet. There for it is a good time to rebuild its culture. Moreover Sundale has to gain back its customers trust. Since there was a rumor about Johnson’s homosexual behavior in the organization and it will flow to the city too.

Cyber Intelligence Sharing and Protection Act Current Event

The Cyber Intelligence Sharing and Protection Act or CISPA is legislation that is currently being resurrected in the House of Representatives after failing to make it to a vote in the senate last year as reported as previously threatened with veto by President Obama.(WILHELM, 2013). According to the bill’s author, as reported by Wilhelm (2013) the bill aims to allow more sharing of â€Å"cyber threat intelligence† between the U.S. government and private sectors. There is quite a threat to individual freedom of speech and privacy if this bill is enacted. The proposed legislation would give tremendous powers to private industry if passed and severely limit the ways in which users enjoy privacy on the internet. Individual’s simply pirating movies or software could be classified as â€Å"cyber-threats† and become the target of combined governmental and civilian action. Personally, I perceive the proposed legislation as a threat to freedom of speech and privacy. Because of technology, terrorism and widespread global unrest, Americans’ have given the government powers beyond what our founders ever envisioned as evidenced by the most recent renewal of The Patriot Act As cyber threats evolve it is vital to have legislation to enable appropriate response, however this legislation must be carefully crafted as to not allow any party to be above the law. Reference: http://thenextweb.com/microsoft/2013/02/23/recently-hacked-heres-microsofts-statement-on-pending-cybersecurity-legislation/ WILHELM, M. (2013, Febuary 23). Recently hacked, here’s Microsoft’s statement on pending cybersecurity legislation. Retrieved from THE NEXT WEB: http://thenextweb.com/microsoft/2013/02/23/recently-hacked-heres-microsofts-statement-on-pending-cybersecurity-legislation/

RedBull & PR Literature review Example | Topics and Well Written Essays - 1250 words

RedBull & PR - Literature review Example This paper presents an analysis of public relation strategies used by Red Bull around the world. Energy drink manufacturers, including Rend Bull GmbH, target a specific market segment, i.e., urban and young male males aged between sixteen and twenty nine (Buchholz, 2010: p43). This market segment has aspirations of living their lives on the edge. Accordingly, Red Bull uses extreme sport as a way of relating to them, with the sport being highly popular among this particular category of consumers. Additionally, the slogan used by Red Bull, i.e., Red Bull Gives You Wings†, was developed with the aim of creating public awareness among this particular segment of customers via communicating that drinking their beverages would ease challenging tasks. Moreover, the company epitomized modern branding by utilizing a marketing communication’s mix, including public relations, which sought to sell a way of life rather than a simple product and become culturally relevant (Buchholz, 20 10: p43). To do this, it was necessary for Red Bull to come up with PR strategies that caught the attention and appealed to their target group. Red Bull has come up with appropriate public relations strategies that are aimed at reaching out to its target market and getting them interested in the product (Russell, 2010: p44). As noted, Red Bull targets customer groups who live an active lifestyle by engaging in extreme sport and activities. In this regard, Red Bull’s public relations strategies attempt to create a perception that Red Bull beverages give necessary energy and edge to users, which can assist them to lead the lifestyle that they desire, as well as increase in their performance ion various aspects of their lives. Public Relations are defined as the relationships that an organization has with various public segments or groups, which have an effect on their ability to achieve their mission, objectives, and goals (Russell, 2010: p11). Companies can leverage PR by usin g publications and press kits on a regular basis in order to inform their shareholders around the world about the company, new products, news, events, and any other issues related to the company. Red Bull publishes its annual reports via which it communicates essential messages to stakeholders and the general public regarding the company. These annual reports serve as an effective tool for advertising where its main strengths and achievements are highlighted (Russell, 2010: p11). Red Bull also identifies Identity Media as one of its most effective tools for advertising (Russell, 2010: p46). The company fully utilizes Identity Media via the development of an online TV channel, which covers various company sponsored sporting events, especially extreme sports, and other programs aimed at attracting consumer interest in the company. Red Bull also publishes the Red Bulletin, a monthly magazine that is distributed by the Telegraph newspaper on Sundays. The issue carries sport reports inte rspersed with product information. The company also uses alternative methods of Public relations, for example, involving their brand in lobby activities in order to integrate themselves into various communities and build relations. One of Red Bull’s most famous public relations